Privacy Policy
PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically collect certain information about your device, including your web browser details, IP address, time zone, and some cookies installed on your device. As you browse, we also gather information about the web pages or products you view, the websites or search terms that brought you to our Site, and how you interact with it. We refer to this automatically-collected information as "Device Information."
By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion purposes. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie that's automatically removed when you close your browser). This ensures the selected currency remains consistent as you browse, allowing prices to display in your local currency.
We collect Device Information using the following technologies:
Cookies are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log files track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record how you browse the Site.
When you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."
When we mention "Personal Information" in this Privacy Policy, we're referring to both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information we collect primarily to fulfill orders placed through the Site, including processing payment information, arranging shipping, and providing invoices and order confirmations. We also use this information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Provide information or advertising about our products or services, in line with your preferences
We use Device Information to help screen for potential risk and fraud (particularly your IP address) and to enhance and optimize our Site. This includes generating analytics about how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to assist us in using it as described above. For instance, we use Shopify to power our online store. Read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
BEHAVIORAL ADVERTISING
We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For details on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site's data collection and use practices when we receive a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and request correction, updates, or deletion of your personal information. To exercise this right, please contact us using the information provided below.
Additionally, if you are a European resident, please note that we process your information to fulfill contracts with you (for example, if you place an order through the Site) or to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.
CHANGES
We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, questions, or to make a complaint, contact us via email at support@asumimatcha.com or by mail using the details provided below:
